Google has updated its application for iOS and revealed that now the ‘Search Screen with Google Lens Option’ is available in Chrome. This new feature enables the users of the iPhone to take pictures of something and then search it inside the device without having to leave the application. This is especially so since the feature utilizes Google Lens for image, text, or even an object search, so users could be more convenient. This makes Google’s ecosystem on iOS more robust, turning Chrome into a much more suitable contender against Safari.

Highlights:

• Google Chrome for iOS adds the 'Search Screen with Google Lens' feature.
• Enables visual searches directly from screenshots or screen captures.
• Simplifies the process of searching for objects, text, and images.
• Strengthens Google’s ecosystem integration on Apple devices.
• Available now with the latest Chrome update on iOS.

The ‘Search Screen with Google Lens’ feature is an effective way of performing a search using the device screen. To key in lookup queries or typing them and using copy and paste, which may sometimes require so much time, users can just take a screenshot and let Google Lens work on them. This makes for easy search which would save time and effort especially where one is for example in need of translation or sourcing for a particular product.

For iPhone users, this update brings an option – already available on Android – that improves Chrome consumption. It also strengthens Google’s position in the closed Apple’s environment that is rather strict concerning the use of third-party vendors. Thus, incorporating Google Lens into Chrome, Chrome gains an advantage over Safari when it comes to users looking for more than just the basic searching capabilities.

The update is not only beneficial for enhancing the functionality of Chrome, but it also moves the browser into a more productive role. The integration of Google Lens is evidence of the company venturing deep into the artificial intelligence search functions which is fast changing the way people search for information in their devices.